Traverse

IS A SHOPIFY

Theme Developer

& Consultant

Vinyl Me, Please Shopify website project screenshot shown on a MacBook Pro
Topo Designs Shopify Plus website project screenshot shown on a MacBook Pro
Secondary Topo Designs Shopify Plus website project screenshot shown on a MacBook Pro
Health in Harmony Shopify website project screenshot shown on an iPad
Fika Coffee Shopify website project screenshot shown on an iPad
Callahan Ceramics Shopify website project screenshot shown on an iPhone
Drift Shopify website project screenshot shown on a MacBook Pro
Drift Shopify website screenshot shown on an iPhone

↳ What Traverse Does

Traverse is a Shopify Expert studio with a specialty in ecommerce strategy, UX consulting, and Shopify theme development & customization.

Shopify Experts BadgeRecharge Agency Partner Badge

It's not about churning out as many projects as possible — it's about getting invested, focusing on the details, and doing it right.

Whether we are building your website, creating custom ecommerce features, giving you tailored e-commerce advice, or connecting you with people that can help take your business to the next level, every project that we work on becomes our own; that means just as much ingenuity and attention to detail is given to your online presence as you pour into your business.

Shopify Ecommerce Consulting & Big Picture, Boss-Level Strategy that Will Increase Revenue

Communication, perspective, and understanding are key to smooth operation and growth. Taking the bigger picture into consideration when solving problems is a philosophy that we operate by for each an every client we work with.

We can look at your ecommerce related processes from start to finish and provide insight and advice on how to improve and optimize.

UX Design and Consulting

Site Reviews. Sitemaps. Structure. Strategy. Wireframes. Research based conversion optimization. Figuring out what is essential and non-essential. Asking "why" about everything.

We will deep dive into your products and goals and compare them against your current website, analyze your competitors, and do user testing and UX research to find a path to success.

Shopify Theme Development & Customization

We use the information gathered and perspective gained as a starting point for achieving your business goals.

Full-service custom theme design and development. Theme selection and setup. Customizations and improvements. Adding new features to existing themes on established shops. Project management and ongoing support.

We build things so our clients are empowered with the control and education necessary to make updates on their own. In the long run this is such a great experience that our clients come back again and again for bigger changes, improvements, and ideas.

↳ Why Choose Traverse

Over the past few years we have helped a number of brands get started and take their businesses to the next level.

When you work with us you will get the attention to detail you would expect from a larger agency but without all of the hoop jumping and disconnected project managers, and for a fraction of the cost.

We don’t advertise—we rely 100% on word of mouth and our clients continue to hire us and refer us to their friends because they are impressed with our approach, integrity, and the results.

8+

years in business

85+

websites

65+

grateful clients

100%

word of mouth

We've Made Some Friends Along the Way

Topo Designs

Shopify Plus Feature Development & UX Consulting

on-going

"Five freaking stars! We've thoroughly enjoyed working with Traverse. They've been the perfect partner for our web development needs and have helped us introduce new features and updates on our e-commerce website quickly and efficiently. They've been extremely helpful in answering questions and giving good insight into making website improvements. They have been great to work with and have understood our needs perfectly." — John Taylor, Lead Designer

Shopify Plus Feature Development & UX Consulting
Vortic Watch Co

Web Design, Shopify Theme Development, UX Design, Consulting

on-going

"Traverse has done amazing work for us. He's done the work of a large agency for a fraction of the cost, and created some truly amazing features for us including our Watch Builder which has now been replicated (not as well as ours I might add) by our two massive competitors. Long story short, Traverse makes us look good and is responsible for most of our revenue! They're making us MONEY!" — RT Custer, CEO

Web Design, Shopify Theme Development, UX Design, Consulting
Health in Harmony

Shopify Theme Development, Recharge Integration, UX Consulting

on-going

"Working with Darren at Traverse over the past several years has been a total pleasure. He's super knowledgeable, helpful and everything I design ends up looking and working great! Plus he understands the balance between users, clients, aesthetics, and business. Couldn't recommend him highly enough!" — Jono Edwards, Lead Designer

Shopify Theme Development, Recharge Integration, UX Consulting
FlashPacker Connect

Website Design & Development, Consulting, Feature Development

on-going

"If you are searching for full design and development services Traverse Design will exceed your expectations. From the initial meeting to site launch Traverse thoughtfully communicated and crafted the perfect website for our company FlashpackerConnect Adventure Travel. They listened to our needs and design expectations and brought everything to life on the timeline we were asking for. I would recommend this team to anyone who is seeking a customized website - true professionals." — Brandon Morris, Owner

Website Design & Development, Consulting, Feature Development

Hey, I'm Darren. I'm here to help.

I started Traverse in 2013 with a spirit of adventure and exploration. The outdoors taught me that exploring the unfamiliar has a power to create space and perspective. You can't get a new perspective by standing still, so let's move!

Over the years I have grown to thoroughly enjoy understanding and creating meaningful e-commerce experiences.

Let's work together.

The Traverse office is in Fort Collins, Colorado, just 60 minutes north of Denver. Get in contact to set up a video chat or schedule a time to sit down in person over some coffee or a beer.

darren@traverse.is

Portrait of Darren Squashic from Traverse Design

↳ About Traverse