Traverse is a Shopify Expert studio with a specialty in ecommerce strategy, UX consulting, and Shopify theme development & customization.
Whether I am building your website, creating custom ecommerce features, giving you tailored e-commerce advice, or connecting you with people that can help take your business to the next level, every project that I work on becomes my own; that means just as much ingenuity and attention to detail is given to your online presence as you pour into your business.
Communication, perspective, and understanding are key to smooth operation and growth. Taking the bigger picture into consideration when solving problems is a philosophy that I operate by for each an every client I work with.
I can look at your ecommerce related processes from start to finish and provide insight and advice on how to improve and optimize.
UX Reviews. Sitemaps. Structure. Strategy. Wireframes. Figuring out what is essential and non-essential. Asking "why" about everything.
I will dive deep into your products and goals and compare them against your current website, analyze your competitors, and do user testing and UX research to find a path to success.
I use the information gathered and perspective gained as a starting point for achieving your business goals.
Full-service custom theme design and development. Theme selection and setup. Customizations and improvements. Adding new features to existing themes on established shops. Project management and ongoing support.
I build things so my clients are empowered with the control and education necessary to make updates on their own. In the long run this is such a great experience that my clients come back again and again for bigger changes, improvements, and ideas.
Over the past few years I have helped a number of brands get started and take their businesses to the next level.
When you work with me you will get the attention to detail you would expect from a larger agency but with me as your single point on contact on all projects. No hoop jumping and disconnected project managers, and for a fraction of the cost.
I don’t advertise—I rely 100% on word of mouth and my clients continue to hire me and refer me to their friends because they are impressed with my approach, integrity, and the results.
Shopify Plus Feature Development & UX Consulting
"Five freaking stars! We've thoroughly enjoyed working with Traverse. Darren has been the perfect partner for our web development needs and has helped us introduce new features and updates on our e-commerce website quickly and efficiently. He has been extremely helpful in answering questions and giving good insight into making website improvements. He has been great to work with and has understood our needs perfectly." — John Taylor, Lead Designer
Web Design, Shopify Theme Development, UX Design, Consulting
"Traverse has done amazing work for us. Darren has done the work of a large agency for a fraction of the cost, and created some truly amazing features for us including our Watch Builder which has now been replicated (not as well as ours I might add) by our two massive competitors. Long story short, Traverse makes us look good and is responsible for most of our revenue! Traverse is making us MONEY!" — RT Custer, CEO
Shopify Theme Development, Recharge Integration, UX Consulting
"Working with Darren at Traverse over the past several years has been a total pleasure. He's super knowledgeable, helpful, and everything I design ends up looking and working great! Plus he understands the balance between users, clients, aesthetics, and business. Couldn't recommend him highly enough!" — Jono Edwards, Lead Designer
Website Design & Development, Consulting, Feature Development
"If you are searching for full design and development services Traverse Design will exceed your expectations. From the initial meeting to site launch Traverse thoughtfully communicated and crafted the perfect website for our company FlashpackerConnect Adventure Travel. Darren listened to our needs and design expectations and brought everything to life on the timeline we were asking for. I would recommend Traverse to anyone who is seeking a customized website - a true professional." — Brandon Morris, Owner
I started Traverse in 2013 with a spirit of adventure and exploration. Over the years I have grown to thoroughly enjoy understanding and creating meaningful e-commerce experiences.
The Traverse office is in Fort Collins, Colorado, just 60 minutes north of Denver. Get in contact to set up a video chat or schedule a time to sit down in person over some coffee or a beer.